In a Downy world, fabric is always its softest, freshest and protected

Downy History

Since 2002, Downy has brought softness, freshness and other fabric enhancements to countless loads of laundry. Because we all want our clothes to feel and smell good all day long, and for the style to wear out before the fabric does. And just as importantly, there's a confidence that comes with being in fresh, comfortable in our clothes.

This is why Downy keeps working to enhance the world's fabrics by bringing out their freshest, fluffiest, smoothest, scenty-est best.

Our History



P&G launches Downy Fabric Softener, World's No. 1 FE, in Saudi Arabia offering essential freshness and softness.



Downy Concentrate is introduced offering 3x the concentrated freshness, while only using 1/3 the dosing of dilute.



Downy introduces fine fragrance that is as precious its gold orchid-inspired scent with Feel Luxurious fabric softener.

The Downy Difference